Businesses across all industries are increasingly using mobile marketing to augment their marketing efforts. Learning institutions now send students text messages to alert them about new assignments posted online. Restaurants regularly send menus and special offers to patrons at appropriate times of the day. Charities have raised millions of dollars using mobile marketing. And healthcare clinics have not been left behind. If you are involved in this sector, here are three things you can do to increase your return on investment.
1. Have a one-to-one relationship with patients.
Have a great interaction with patients. Allow them to use text messages to book or cancel appointments. Send medication reminders, mobile coupons and test results by SMS. Introduce a platform where patients can ask the doctor a question that is disturbing them.
A one-on-one relationship of this nature will increase bonding, loyalty and referrals. A strong customers relationship will allow you to increase prices without facing stiff resistance. In addition, your healthcare clinic will stand out and be perceived as caring and sensitive to patient's needs.
2. Have an accurate and updated customer database.
Let patients opt in to your database with the option of opting out if they need to. Build this database of patients whom you will send regular offers, informative articles and relevant information.
A good database will help you see the spending habits of patients, frequency of visits and an analysis of the prevalent ailments. Your marketing decisions will be more accurate when they are based of truthful information.
Having a database of people who have consented to receive marketing messages from you is a mandatory legal requirement. Without this you risk fines of $16,000 per SMS that you send.
3. Have surveys.
When your data leaves some questions unanswered, a survey will untangle the puzzle. Carry out quick and easy surveys online or via mobile phones. The surveys that produce a high response rates are those that have a 'bribe'. Consider giving something to respondents for free. It could be a free consultation, coupons, or a chance to win something valuable.
Final thought...
Success in using mobile marketing in a healthcare clinic doesn't come once. It requires continuous refinement, improvement and refocusing. However, once the system is running the benefits far outweigh the trouble of setting it. Given the fact that the US is fast approaching 100% mobile penetration rate, mobile marketing is worth considering and implementing.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com/
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