Statistically, around the world, there are 4 billion mobile phone users and only 1.08 billion are mobile marketers. Majority, people around the globe doesn't know the concept of Mobile Marketing and how ingenuity has contributed in elevating communications to be faster and more versatile than before. As time crafted our civilization, man discovered to answer necessity through modern inventions and through man's creativity he revolutionized his inventions.
Mobile phone is an example of man's cunning ability in revolutionizing his inventions. From the simplest mobile phone, man introduced smartphones and through technological advancements we could now use it in accessing Internet, checking personal emails, chatting and video conferencing conveniently anytime and in any place. Its accessibility to connect within the internet resulted in an assumption that mobile internets shall take over desktop internet usage by 2014. By using smartphones, we became part of the mobile market or "in mobile".
The concept of mobile marketing is defined by our accessibility by using our smartphones in social networking, viewing the news, local searching, mapping, shopping and more. However, by being "in mobile", we should determine the potentials that technology has crafted within the smartphone and aside of its personal advantages (games, music, entertainment and video) we also should realize its marketability or the concept of mobile marketing. We should first understand why the developers of the smartphones made the possibility for us to connect in the internet and why this is a more convenient tool for communication.
In grasping the meaning of being "in mobile", we should use it as an advantage for business empowerment. In getting mobile, business transactions are no longer static within the premises of an office space. Business will be in motion, scientifically handling time appropriately without wasting a second and doing the entire itinerary anywhere. It increases production in a cost-effective manner cutting down travel time and expenses.
Aside from its mobility, the benefit that it could give every one especially during business transactions is the power to gain access in a complete real-time record of all transaction activity right away without waiting to access your Personal Computer. Monitoring and tracking the movement of any transaction from one system to another is easy and it could be at the palm of your hands in any given day.
The convenience of being "in mobile" is the effect of its aspect for mobility. By being "in mobile", the aspect of accessibility is also given substance. The accessibility of connecting all facets within the internet by using smartphones is also similar by using Personal Computers, however, the difference by being "in mobile" is its nature of being multipurpose.
Generally, if you have a mobile phone it doesn't mean that you're "in mobile" or part of the mobile market. You should first understand if your mobile phone could function entirely within the scope of getting mobile and if yes, you should still grasp its importance and usage, however, if the answer is no, try to acquire a smartphone and you might find it very handy to see the world without moving from one place to another.
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