Perhaps you have been mulling over the idea of going into mobile marketing. It may be you want to start out as a consultant, content provider, bulk SMS reseller or become a mobile advertiser. The time is now. We have more than 5.3 billion handsets worldwide and opportunities beckoning. Let me give you a few tips free of clutter and complexities.
1. Provide real value.
Your customers expect relevance and valuable communication. Anything that is not beneficial and timely is of little value to recipients. Real value is when you send lunch coupons at 11:30 am instead of 3:30pm. Real value is when you offer to do a free consultation or give away an eBook full of moneymaking strategies.
2. Keep it simple.
You must realize SMS marketing is not a medium for long text communication. If you have big download long correspondence redirect people to a desktop website. Anything that is done through mobile devices needs to be scaled down. This includes mobile websites, websites clicks to the require information and graphics of a site.
3. Give harvesting opt-ins priority.
Opt in is a must have strategy for any business. Opt in is what allows you to send mobile marketing messages to recipients. By signing in they allow you to send them marketing related correspondence. In the absence of an opt in a person has recourse to sue and the fines are enormous. Thus, permission based marketing needs to be given top priority. Equally important is giving opt outs the same relevance and seriousness as opt ins.
4. Offer instant gratification.
Most users are spontaneous. And when you send a campaign that requires people to respond, you will get eager recipients ready to follow your instructions. It is never advisable to do a mobile marketing campaign that has no clear end results.
By the way, most people especially the youth are hyperactive and will to engage you using mobile phones if you are relevant. In the year 2011, over 8 trillion text messages are expected to be sent worldwide. This indicates that doing sms campaigns looks like the best form of offering instant gratification.
5. Make it social.
Mobile campaigns need to be interactive. Why? Because most people use phone to reach close friends, relatives and business associates. A campaign that encourages people to forward messages or one that has a wide appeal is likely to be a runway success. Besides that, it is necessary to tie campaigns to social media sites like Facebook and Twitter.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://www.easymobilepaycheck.com/mobile-blueprint/.
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