In the past few years there has been a worldwide "explosion" in the use of mobile phones for communication and social media. When browsing the internet, individuals no longer rely on using their desktop computer or laptop, but have switched to their 3G or 4G mobile phone for this purpose. Search engines themselves have changed the way they deliver results over the past few years and have become more focused on what people are doing at the moment.
The mobile phone or smartphone as it is sometimes called, has become more sophisticated and versatile. It has a larger screen with very high resolution. The processors are very powerful. In fact, today these phones are as powerful as the laptops of a few years ago. This is why today it is the most popular gadget in the world - more of them have been sold than any other gadget worldwide. Users are replacing their laptop computers with smartphones.
The mobile platform now comes with an in built location tracking system like a GPS. This allows the user to be easily tracked and the user can easily track other users. Search engines have now picked up on this particular trend and are now delivering results using this trend in different ways.
The tracking system allows search engines to target those individuals who are using their phone to look for a particular business or public place. Based on where the individual is located, the search engine can deliver immediate results to the user of a restaurant or florist that the user is looking for. It can also give the user a wider range of similar businesses in the area.
All of the business web sites work perfectly on desktop computers and laptops, but may not work effectively on mobile phones. This is because the web sites are not optimized for the mobile phone-they take too long to load, are hard to navigate and view on the smaller screen, or may contain very large unreadable flash files. Search engines favor mobile optimized web sites, especially since there are not so many of them around at the moment.
Businesses who have mobile optimized web sites can expect better search engine rankings and results. It has only taken a relatively short time for the mobile phone to change the way we use the internet. Search engines have also seen this change and have adapted to this trend.
If your business does not have an optimized mobile phone website it cannot be viewed by millions of mobile phone users. Visit our website and create an optimized mobile website in minutes.
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