Millions of people dream of running their own businesses. The ailing economy has made this even a more urgent priority. The freedom that comes with owning a business is enviable. More so if the business is one that is operated from home like mobile marketing. Besides that, the ability to chart your future when you have a profitable business is refreshing. For people who are salaried and get stuck on how to transition, here are some tips.
1. Identify your niche.
Maybe you want to provide SMS service, Apps or Content. Perhaps you are thinking of being a virtual assistant, consultant or advertising personality. This is an important decision to make because it will help you focus your energy on specifics. Identifying your niche will also aid in better marketing efforts directed at the right audience. Your 'elevator speech' will also be more refined.
2. Reduce your expenses.
You will need to be honest and analyze all your expenses to the penny. This will help you determine on what you can cut back while your business is in its infancy. Expenses like mortgage, taxes, insurance have little leeway. However, items like credit card interest, entertainment, subscriptions can eliminate or heavily reduced.
3. Consider moonlighting.
With obligations, possibly a family to feed and personal commitments, it is difficult to jump from salary to solo overnight. However, if you work on your business at night or during you spare time, over time it will grow to enable you resign without fear. If you have an employer who can accept your hours, then you can adjust your working hours to get adequate time to market your business during the day.
4. Craft your marketing plan.
It doesn't have to be complicated but, needs to be detail enough to help you focus your energies. Your plan needs to answer simple questions like: How will my business make money: How will my business be marketed? How will it be positioned? What kind of fees will be levied? These are the questions that will help you be focused in your actions each day.
5. Manage fear.
This is what kills most people. The fear of losing money, friends, comfort, or certainty is dangerous. It is no doubt legitimate for anybody to fear. Even Bill Gates, Warren Buffet, Barack Obama have fears. However, when your fear takes control of most of your actions, then this is a recipe for failure. Have faith that things will work out as planned, but work tirelessly to make it happen.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get her newest book today. Just click here http://www.amazon.com/Mobile-Marketing-Bible-1/dp/1466426101/ref=sr_1_1?ie=UTF8&qid=1320573064&sr=8-1
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