6 Questions Before Choosing a Mobile App Development Company

As the mobile app trend continues to grow and captivate consumers, you might be asking yourself how you can dive into this medium. Maybe you have the perfect idea for an app or maybe you just know that you want one developed for your company. Either way, you're going to need to pair up with a mobile app developer. But, with so many to choose from, where do you begin? Your needs will dictate what developer you should team up with, but you can ask yourself these questions to help you narrow down your options:

1. Do they have a strong portfolio? Mobile app development is just like any other professional service - you want to be assured they know what they are doing. If they do not have their portfolio published on their website, ask them what apps they have developed. Then check out the apps and their ratings in the app store and/or marketplace.

2. What is their testing process? Testing is a crucial part of app development. Many apps fail because they release their app prematurely. Not only will those that download your app stop using it, the chances are good that they will leave a negative comment which will hinder others from downloading it.

3. What's the plan for updates? All successful apps release updates, whether it is to correct a bug or to introduce a new feature. Make sure this is covered in your agreement with the developer so you can easily update your app.

4. Are they technical experts? Is the developer capable of troubleshooting the bugs? How do they approach fixing bugs? If they aren't able to proactively solve the issues you are going to want to find another developer. (You can gain some insight by looking at the customer reviews of other apps they have developed to see how timely they were in fixing bugs users found.)

5. Are they prompt? This is similar to the strong portfolio in that you probably should look for this in all your business relationships. It is particularly crucial to app development because your app may be faced with an urgent issue that needs to be addressed. For example, if you have a major bug just after the launch you'll need it to be taken care of pronto to save the reputation of your app.

6. Do they offer marketing and promotional services? Promoting your app can make a big difference in its success. Not all developers will offer this service, but it can be very valuable when they do.

Kristi Daeda is an online marketing strategist that works with companies nationwide to define and execute powerful online marketing strategies. Read more about her thoughts on online marketing at her website or as featured on the BolderImage blog.

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4 Questions To Ask While Choosing Mobile App Development Company

For investors, business owners and entrepreneurs, the idea of tapping into the potential of smartphone users is inviting, but it is rather difficult to understand the technology behind smartphone apps. Even novice smart phone users know their way around a handful of apps. When you provide an app related to your business for mobile phone users, you can establish brand loyalty and expand your reach. You can't develop an app on your own and you need to hire services of mobile app development company.

Applications for smart phones have gained significance in the past couple of years, but there are already hundreds of app developers who claim that they can develop a brilliant app. Some of the freelancing coders may even be ready to create an app for a much lower price. However, as your business prospect depends on this app, you shouldn't hire a mobile app development company without ensuring that you can get the best app for your business. You need to ask at least a few questions to ensure that you are not dealing with scammers.

What is the experience in mobile platforms?

Even though iPhone is the most popular smart phone, there are other types of smart phones like Android phones, blackberry and others. It is better to develop apps on multiple platforms to reach a much wider audience. It is even better if you research about the phones used by your target audience and develop apps targeting just your potential audience. In that case, the mobile app development company should be able to develop apps for different mobile platforms. It is impossible to excel in app development unless there is significant amount of experience in developing business apps.
What skills does the development team possess?

The technical and creative skills possessed by the development team is crucial to design a successful app. The application development for smart phones is actually carried out by individuals or a small group of individuals. When you deal with a mobile app development company, you should ask them about the team involved. In many cases, you may interview one person and the actual work may be done by another person who doesn't share your vision. So, it is better to know about it beforehand.

What is the development process?

It is possible to weed out scammers by asking about the development process. If any company promises to start working on the coding of app straight away, then run in the other direction. Developing a mobile app is not a game and it requires lot of planning. The company you are dealing with should elaborate on different stages of app development and only if the design is right, they can go ahead with coding.

What kind of ongoing support can be expected?

The mobile development company must be dedicated to making the app successful for your business. The company should offer some kind of technical support if you frequently hit bumps when your users start using the business app.

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