In a pretty cool and innovative ad campaign, VitaminWater has installed a battery-powered USB port in bus shelters along New York, Los Angeles, Chicago, and Boston bus routes. This means while you're waiting for the bus on your morning commute, you can give your smartphone, MP3 player and other devices a quick boost (like, VitaminWater would like to suggest, its energy drink would for your body).
What a clever and great idea from Agency Crispin Porter + Bogusky, something that would be useful for local governments to perhaps implement as part of public transit. Mobile power connections boost travelers' customer satisfaction, and no doubt commuters could use some increased satisfaction as well.
[via Engadget]
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